Since 2010, Instagram has proved itself to be best growing social media platform around! It has a user base of around 300 million and to get set to rise further. So how come this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it are. Instagram now has more sway over all its users who may have been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation comparable to this is the cause Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it works extremely well daily, this tends to make a loyal and highly active users list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on internet marketing. With high usage, there will clearly be increased interest in advertising inside the app. However, competition always be ripe and businesses can have to find creative solutions to out compete their rivals in the visual world of social movie.
How are you able to use it for Marketing?
Of course, if you’d like to employ this to market your company or a product, your decide one must consider how. This can a visual platform and thus products are developing general easier to market that services. But services aren’t impossible market on the app, finding exciting for you to bring to life your service will catch the eye of the buy instagram likes abuser.
Hashtags are frequently used on Instagram and getting in on trends actually starting person is a sure solution to engage an audience, within a similar solution to Twitter. However, one should be careful to install the hashtag to the visual content you provide, so is not as simple as other apps that make use technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for the mobile data, hungry market. Only new and fresh content will attract eyes.
Finally, Instagram stories would be a great strategy to personally build relationships with your audience, lasting only 24 hours. Stories should be which keep clients updated daily on your business and reveal behind the scenes content to result in user believe that they are part with the company.
Instagram could be used to push almost anything, with a creative mind in addition a committed team, you produce quite the excitement around your brand!
With a young, educated audience making use of the app on his or her mobiles daily, one can only predict sustained growth and loyalty from the users. There will be increasing opportunity utilize this app for business purposes along with the advice from this writer should be to get all the while its toasty! It will only develop so get into the market place before it gets more crowded.